For Local Insurance Agencies

More quote opportunities. Less dependence on chasing leads.

Search2Quote builds and manages focused Google Ads campaigns designed to put your agency in front of people who are already searching for insurance.

Outbound activity still matters. Google Search should be a core part of any serious growth strategy because it puts your agency in front of prospects at the exact moment they are actively looking for coverage.

Simple by design.

✓ Insurance-focused Google Ads
✓ Local market targeting
✓ Call-focused strategy
✓ You own the Google Ads account
✓ You pay Google directly
✓ Exclusive local market availability
The Core Idea

Outbound and inbound should work together.

Prospecting, referral activity and outbound calling are still important parts of growing an insurance agency. Google Search simply adds another layer: being visible when someone is already looking for coverage.

Outbound Activity

You are reaching out to the prospect.

Your team calls, follows up, works referrals and creates opportunities through consistent activity.

Agency → Prospect
Google Search

The prospect is looking for help.

Someone searches for insurance in your market and your agency has an opportunity to appear while that person is actively looking for coverage.

Prospect → Agency
Google Ad Examples

See how your agency can show up.

Search ads can appear differently across desktop and mobile. Image assets, location information and call options can help prospects recognize your agency and take the next step.

Examples of insurance agency Google Ads on desktop, mobile and the Google Display Network
Illustrative examples. Actual ad appearance varies by search, device, campaign settings, available assets and Google's ad delivery.
Campaign Options

Build the campaign around the business you want.

Each campaign is built separately so the targeting, search terms, ad copy and budget can stay focused on that line of business.

Home Only Focused homeowners insurance campaign.
Auto Only Focused personal auto insurance campaign.
Home & Auto Bundle Focus Focused messaging for households considering both home and auto coverage.
Life Insurance Dedicated life insurance campaign and messaging.
Commercial Lines Focused small-business and commercial insurance campaign.
Simple Pricing

Clear setup. Clear monthly costs.

You own the Google Ads account, control the advertising budget, and pay Google directly.

Ongoing Management
$200 / month

Ongoing monitoring, search-term review, negative keywords, budget adjustments, troubleshooting and campaign optimization.

First month management fee is waived.

Google Ad Spend
$1,000 / month recommended

Recommended starting monthly advertising budget. Ad spend is separate from Search2Quote fees and is paid directly to Google.

New Client Example

Home & Auto + Life

Home & Auto Campaign Setup $400
Life Campaign Setup $400
Total Campaign Setup Fee $800
Monthly Management $200
Recommended Google Ad Spend $1,000
Ongoing Monthly Total $1,200

First month management fee is waived, so month one would be $800 in setup fees plus Google ad spend.

No long-term contract. Pause advertising and management with 14 days notice and restart when you wish.
You control the ad budget. Google advertising charges are paid directly to Google and remain under your control.
Exclusive local market availability. Search2Quote limits overlapping agency relationships within the same defined local advertising market.
Choose the campaigns you need. Home Only, Auto Only, Home & Auto Bundle Focus, Life Insurance, and Commercial Lines are available as separate campaign options.
Why Search2Quote

Built from inside the insurance business.

I'm Mike Smith. I spent several years working inside a local captive insurance agency and I also own an independent insurance agency.

I understand the reality of lead costs, quoting, follow-up, staffing, carrier pressure, payroll and tight marketing budgets. Search2Quote is designed specifically around the way local insurance agencies actually operate.

Let's talk about your market.

Email: info@search2quote.com

Exclusive local market availability.