Search2Quote • For Local Insurance Agencies

More quote calls. Less marketing nonsense.

I build and manage focused Google Ads campaigns designed to put your agency in front of people who are actively searching for insurance and ready to call.

Phone: 203-623-5290
Email: MIKETICC@GMAIL.COM

How it works

You do not need to become a Google Ads expert. I handle the technical side while you focus on answering the phone and writing business.

1

We Create Your Google Ads Account

I work with you to create and properly set up your Google Ads account. You pay Google directly, maintain full control of your advertising budget, and remain the owner of the account at all times.

2

I Build & Launch Your Campaign

I handle campaign structure, geographic targeting, ad copy, call setup, scheduling, budget settings and launch. You will have an opportunity to review the ads before they go live.

3

I Manage & Optimize It

During the initial three months, I monitor the campaign, review search activity and performance, make adjustments, manage the budget and continue optimizing based on the data we collect.

What I handle

Focused Google Ads management for independent and captive insurance agencies, without unnecessary extras.

Campaign setup Account structure, targeting and campaign configuration.
Local targeting Focus advertising around the geographic areas your agency serves.
Insurance-focused ad copy Clear ads built around the products and quote opportunities you want.
Call-focused strategy Campaigns designed to encourage local prospects to contact your agency.
Budget management Monitoring spend and adjusting where your advertising dollars are being used.
Ongoing optimization Search-term review, targeting adjustments, troubleshooting and campaign refinements.

Simple pricing

No percentage of ad spend. No complicated packages. Your advertising budget is paid directly to Google.

Months Two & Three
$200 / month

Ongoing campaign management and optimization.

  • Performance monitoring
  • Search-term review
  • Budget adjustments
  • Campaign refinements
  • Troubleshooting
Recommended ad spend: $500 during the first month, with a target of approximately $1,000 per month after launch as performance data develops. Advertising spend is paid directly to Google and is separate from management fees.

Results Disclaimer: Advertising results vary and are not guaranteed. Performance can be affected by factors including market size, local competition, search demand, advertising budget, geographic targeting, agency responsiveness, pricing, carrier competitiveness, and other conditions outside of Search2Quote's control. Past or early campaign performance does not guarantee future results.

Initial Commitment

Three months to build, learn and optimize.

The initial commitment is three months. Google Ads needs time to collect meaningful performance data so we can see what is working and make informed adjustments rather than constantly reacting to a few days of results.

After the initial three months, there is no long-term commitment.

Option 1: Bring Management In-House

Because you own the Google Ads account and campaigns, you or someone on your team can take over management. I will provide an overview of the campaign structure to help make the transition easier.

Option 2: Continue Management for $200/Month

I can continue monitoring performance, making adjustments, troubleshooting issues, managing the budget and optimizing the campaign for $200 per month.

Market Exclusivity

I do not manage competing agencies in the same defined local market.

I work with only one insurance agency within a defined local market. Once I am working with an agency in a particular metro area, I will not take on another agency that would directly compete for the same Google Ads audience.

Market areas are based on geography and campaign targeting. In some cases, statewide exclusivity may apply when an agency's strategy targets the entire state.

Your advertising budget should be competing with other agencies, not with another one of my clients.

Your account stays your account.

I am a freelancer managing your advertising, not an agency taking control of your marketing assets.

  • You remain the account owner.
  • Your payment method stays private.
  • You pay Google directly for ad spend.
  • You can see campaign activity and results.
  • If you bring management in-house later, the account stays with you.
About

I understand insurance agencies because I've worked inside one.

I'm Mike Smith, an insurance professional and freelance Google Ads manager focused on helping local insurance agencies generate more inbound quote opportunities.

Before doing this independently, I spent several years working inside a local Allstate agency. That experience gave me a practical understanding of how insurance agencies actually operate: lead flow, quoting, follow-up, staffing, carrier pressures, advertising budgets and the importance of getting the phone to ring with people who are genuinely looking for coverage.

I also own an independent insurance agency, so I approach advertising from an agency owner's perspective. I am not interested in complicated marketing packages, unnecessary services or vanity metrics. The goal is much simpler: use Google Ads to put your agency in front of local consumers who are actively searching for insurance and give them a clear path to contact you.

I work as a freelancer rather than a traditional marketing agency. You own your Google Ads account, you pay Google directly and you keep full control of your advertising. I handle the technical setup, management, monitoring and optimization.

Phone: 203-623-5290
Email: MIKETICC@GMAIL.COM